![]() ![]() It was about Democratic skullduggery, brilliant advertizing, and an amazingly badly run Republican campaign. And he also shows that Goldwater's crushing loss in 1964 wasn't just about a still-powerful American consensus. Perlstein shows that Goldwater didn't create that movement, but did galvanize it, inspiring a passionate group of believers who became the conservative ground troops in the years ahead. ![]() Show More things changed a long time before 1980. ![]() To those wanting to understand our present political landscape, I recommend this book to know how it developed in the past. If one could find faults it would be that Perlstein didn't give an in-depth description of the 1952 GOP Convention that conservatives always pointed out as being stolen from them, it was referenced many times but never delved into. ![]() But as Perlstein shows while Goldwater's official campaign failed, the political operatives that has set-up his nomination before being discarded had established themselves in "unofficial" citizen groups planting the beginnings of an army to be reaped later by Ronald Reagan. Before the Storm is also about how the conservative movement found their standard-bearer in Barry Goldwater, who was reluctant to take up the call and when he did surrounded himself with those unequal to the task of a national political campaign. Show More learns the roots of conservative ideas and how slowly they were put into words to that could be consumed by the average American one day. ![]()
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